L Logo redesign for a business can be a daunting and testing process for everyone involved. It can also be very rewarding. The process of rebranding or redesigning a logo can really breathe new life into a business. The design process encourages the business’ stakeholders to define its core values, target audience, and strategy for the future.
Visual brand identity is becoming more and more important in the media saturated world we find ourselves in. Your brand, and more so your logo, is the face of your business and if approached in the correct manner, a logo redesign can give your business the competitive edge it needs. This is why your logo needs to be well thought out, clear, visually pleasing and professionally executed.
This is why your logo needs to be well thought out, clear, visually pleasing and professionally executed.
It’s always a challenge redesigning a business logo, especially a well-established local business such as Mayo Movie World. One of Mayo’s most popular entertainment and leisure destinations for the past 20 years, they have recently been undergoing refurbishments. New screens coupled with super comfortable seating has boosted customer experience and last year Cora from Mayo Movie World came to All In Design looking to redesign their logo.
Research, research and…research!
Their logo was dated, lacked consistency and was memorable for all the wrong reasons. Given an open brief, our design team began researching and brainstorming with the client. It is vital that both the business and the designer have carried out the necessary research as a poorly planned logo can have damaging effects on a business. Mayo Movie World is part of the Mayo Leisure Point group which incorporates bowling, arcade games, children’s soft play area, laser tag, dining, and cinema. Some of these elements were integrated into initial brainstorms and doodles. Using small-scale annotated sketches, we presented four design concepts to the client.
Paper to screen…
Having taken feedback from Mayo Movie World into consideration, we decided to further explore the film slate concept and the film reel concept. They wanted to incorporate the other attractions of Mayo Leisure Point in a more subtle way. The process moved from paper to our desktop screen, using Adobe Illustrator to create vector shapes and type to further develop our ideas. It was important to the client to keep the fonts simple and readable. We also began with colour exploration during this phase, teasing possible colourways and tying in the colours that are associated with cinema; royal red seats, golden awards, etc.
Final logo design…
Mayo Movie World decided to go with the film reel concept. They loved the idea of the ‘M’ being constructed with a video film reel. Subtle gradients on the reel create shadows and highlights, adding depth. On further consultation with the client, we were happy to present them with their new logo.
Durable, modern, readable, and in the Mayo colours! Mayo Movie World were delighted with their fresh new logo and have implemented it through their new website, staff uniforms and marketing materials. We here at All in Design were very proud to work on this project and we look forward to working with more local clients on their logo designs.
Thinking of updating your logo or brand? Get in touch with us!
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